It lacks clear messaging.
In 10 seconds, your audience should be able to say what you do, who you do it for, and most importantly, where you do it.
It doesn’t reflect your physical experience.
All that time, money, and effort you put into the interior design, the furniture, and the staff should feel the same online. If it doesn’t, customers feel the disconnect.
Your readers are getting lost.
Nothing gets people closing a tab quicker than a website with a bad user experience and no clear call to action.
It’s all about you, not them.
Your website should make the customer the hero, not just talk about how great your business is.
Your logo is your “brand”.
Great branding is more than just a nice mark. It’s the golden thread tying together your website, social media, signage, and print materials — making every interaction unmistakably yours.
Not knowing what makes you different.
This isn’t the time to be humble. Branding tells customers why you exist, why you're different from competitors, and why their search stops here.
Lack of authenticity.
Customers spot fakeness a mile away. Branding isn’t about creating a new persona. It’s about turning your awesome personality up to 100.
You’re writing for Google and forgetting about humans.
Keyword stuffing ends up creating copy that readers run a mile from. Google is smarter than that. It’s not going to show those results to real people.
Ignoring why people are searching for a keyword.
Intent matters. It tells you the type of content people want to find. If you’re selling when readers are looking to learn, you might get eyeballs but not conversions.
Set it & forget it SEO.
You asked an agency to “do SEO” a while ago, but they don’t have much to show for it. Algorithms change. Trends shift. Competitors get smarter. You need a strategy that keeps you fresh, not getting dusty.
Your site structure is a mess.
SEO isn’t just about keywords — it’s about how your site is built and how every piece of your marketing supports the next. When content, structure, and strategy don’t align, search engines (and your customers) get confused.
You’re not optimizing for ChatGPT and AI.
These “zero‑click” results deliver answers directly on the search results page, which means fewer people click through to your site. If your content isn’t structured to feed these AI models, you risk being invisible in this new search landscape.
There’s no segmentation, which means no personalization.
Not every email should go to every subscriber. Generic blasts result in cluttered inboxes and low open rates.
You’re just selling, not serving.
If every email is a pitch, you’re spamming, not serving. Your email list can (and should) help you sell, but only after you’ve delivered value.
You’re sending & forgetting.
Every email tells you something. Even the ones that flop. If you’re not looking at open rates, click-throughs, and unsubscribes, you’re missing an opportunity to create a stronger strategy.
You sound like a robot.
Writing an email can make us weirdly formal. But if your emails are suddenly totally opposite to your normal brand voice, your customers will feel disoriented.
You’re still waiting for organic to save you.
SEO and organic social are essential, but slow. While you wait, your competitors are buying visibility and converting your potential clients.
You’re working with “set it and forget it” agencies.
If no one’s asking for your sales data or setting up attribution tracking, you're wasting money. Views don't pay rent. Sales do.
Your landing pages aren’t optimized.
The best ads in the world can’t fix a bad website. That’s why we prioritize conversion-focused websites in our Lead the Pack system.
You’re targeting the wrong area.
We often inherit accounts where a local brand is advertising nationwide. Big reach, tiny results. We flip that.
