Your logo is your “brand”.
Great branding is more than just a nice mark. It’s the golden thread tying together your website, social media, signage, and print materials — making every interaction unmistakably yours.
Not knowing what makes you different.
This isn’t the time to be humble. Branding tells customers why you exist, why you're different from competitors, and why their search stops here.
Lack of authenticity.
Customers spot fakeness a mile away. Branding isn’t about creating a new persona. It’s about turning your awesome personality up to 100.