It lacks clear messaging.
In 10 seconds, your audience should be able to say what you do, who you do it for, and most importantly, where you do it.
It doesn’t reflect your physical experience.
All that time, money, and effort you put into the interior design, the furniture, and the staff should feel the same online. If it doesn’t, customers feel the disconnect.
Your readers are getting lost.
Nothing gets people closing a tab quicker than a website with a bad user experience and no clear call to action.
It’s all about you, not them.
Your website should make the customer the hero, not just talk about how great your business is.