Keyword stuffing ends up creating copy that readers run a mile from. Google is smarter than that. It’s not going to show those results to real people.

Intent matters. It tells you the type of content people want to find. If you’re selling when readers are looking to learn, you might get eyeballs but not conversions.

You asked an agency to “do SEO” a while ago, but they don’t have much to show for it. Algorithms change. Trends shift. Competitors get smarter. You need a strategy that keeps you fresh, not getting dusty.

SEO isn’t just about keywords — it’s about how your site is built and how every piece of your marketing supports the next. When content, structure, and strategy don’t align, search engines (and your customers) get confused.

These “zero‑click” results deliver answers directly on the search results page, which means fewer people click through to your site. If your content isn’t structured to feed these AI models, you risk being invisible in this new search landscape.