CASE STUDY: BOUTIQUE FITNESS STUDIO

Positioning a boutique fitness studio as a modern, high-energy destination for movement and community

Services: Lead the Pack System — Website | SEO | Google Ads

THE CHALLENGE

The Collective Studios offered a wide range of fitness classes and wanted a digital presence to reflect the modern, innovative studio experience they delivered in person.

As the studio continued to grow, they needed:

A website that matched the energy, design, and quality of the studio
Clear positioning as a leader in boutique fitness
A digital strategy that could consistently drive new leads and memberships

The opportunity was to align their online experience with the community and momentum they had already built.

THE STRATEGY

We started by redesigning their website, creating a clean, modern experience that showcased their classes, instructors, and studio culture.

From there, we implemented a multi-channel growth strategy:

Built SEO to position them as experts in boutique fitness
Launched Google Ads to capture high-intent local search traffic
Supported growth with paid social ads designed to introduce new audiences to the studio and convert interest into memberships

Each channel worked together to create awareness, drive consideration, and convert new members.

THE RESULTS

+88% increase YOY in January membership sales
+186% increase in key events on the website indicating an improved customer journey
42% increase in #1 SERP keyword rankings

website design

We redesigned The Collective Studios’ website to reflect the energy and innovation of the studio itself. The new site incorporates high-quality photography and video, paired with updated navigation and structure to create a clearer user journey and a more intuitive, engaging experience from first click to class sign-up.

Check out the live site here.