CASE STUDY: PELVIC FLOOR PHYSICAL THERAPY

Repositioning a women’s health clinic to drive trust, clarity, and high-intent bookings.

Services: Lead the Pack System — Website | SEO | Google Ads

THE CHALLENGE

Uplift Physical Therapy was ready to elevate their digital presence to better reflect the quality of care they provide in-clinic.

They needed:

  • A modern, professional website that clearly communicated their services

  • Improved visibility in search results for physical therapy–related queries

  • A reliable way to capture high-intent traffic and convert it into patient inquiries

The opportunity was to turn their website into a true growth engine.

THE STRATEGY

We started by rebuilding Uplift’s website on WordPress, focusing on clarity, usability, and conversion.

  • Designed a clean, intuitive site structure to guide visitors through services and next steps

  • Optimized on-page SEO to align with how patients search for physical therapy

  • Launched Google Ads campaigns to capture high-intent local searches

Each channel worked together to support discoverability, trust, and action.

THE RESULTS

  • SEO became a primary driver of qualified inquiries, accounting for over 40% of total lead volume

  • Up to 5.78% CTR on Google Ads

  • Conversion costs as low as $38 per inquiry

website design

We redesigned Uplift Physical Therapy’s website on WordPress to create a modern, professional experience that reflects the quality of care they provide. The new site features clearer service positioning, improved navigation, and a more intuitive user journey designed to guide visitors from search to inquiry with ease.

Search Engine Optimization results

39%

increase in
Organic Clicks

67%

Increase in
Organic Impressions

41%

of total inquiries came from
Organic Search

Google Ads Results

6.19% CONversion Rate

$38.20 cost per conversion

850 clicks

from high-intent searches

5.78%
Click thru rate

Nearly 2x higher than typical healthcare benchmarks

READY FOR

marketing that

makes sense?

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