CASE STUDY: NUTRITIONIST

Refreshing the brand and website to build authority, visibility, and long-term growth

Services: Lead the Pack System — Branding | Website | SEO | Email Marketing

THE CHALLENGE

Stacey Collins Nutrition had deep expertise in digestive health and IBD, and wanted her brand and website to reflect the clarity and authority of her work.

While her content was strong, there was an opportunity to:

Create a more cohesive brand and website experience
Clearly position her as a specialist in IBD and digestive health
Build a foundation that could support long-term SEO and content growth

The challenge wasn’t knowledge, it was presentation and visibility.

THE STRATEGY

We began with a brand and website refresh, ensuring Stacey’s digital presence clearly communicated her expertise and specialization.

From there, we built a strategy designed for compounding growth:

Refined brand messaging and website structure
Optimized core pages and existing content for search visibility
Developed an SEO strategy aligned with high-intent, niche-specific queries
Positioned her content to serve both patients and professional opportunities

This approach created a foundation that allowed her content and expertise to scale.

THE RESULTS

In 3 months, we delivered:

63% increase in Google Search traffic
5.4x ROI

In 12 months, we’ve delivered:

1,675% increase in Google Search traffic
6+ month waitlist

“business coaches AND marketing experts”

If I could describe FlyDog Digital, I'd say they were "business coaches AND marketing experts". Not only was FlyDog flexible with my demanding work schedule, they were kind, thoughtful, and challenged me to consider all the details that I hadn't had the chance to truly think about from opening my business overnight. I'm now intentional with how I communicate my services, and I've made some adjustments. Not to mention, I feel so much more at ease knowing that my website is beautiful and reflective of what I can truly do for people. Can't thank you all enough. Consider me a hype girl for life. Thank you + a 5-star google review is insufficient. I hope you know how appreciated you all are.

— Stacey Collins, Founder of SC Nutrition

brand design

The brand strategy for Stacey Collins Nutrition focuses on creating an empathetic and supportive environment for clients with inflammatory bowel diseases. The visual branding includes soothing colors and clean design elements to evoke a sense of calm and trust. The brand tone is warm and encouraging, emphasizing Stacey's commitment to personalized care and expert guidance. Our approach not only connects with her audience but also reinforces her expertise in the field, making her services more accessible to those in need.

website design and development

Our website strategy for Stacey Collins Nutrition focused on clarity and accessibility. It features informative content tailored to individuals with inflammatory bowel diseases, providing valuable resources and guidance. The clean design and soothing color palette create a calming atmosphere, while clear calls to action encourage visitors to engage with Stacey’s services. Additionally, the strategy includes SEO optimization to improve visibility and attract the target audience effectively.

Check out the live website here.