CASE STUDY: BARTENDING GROUP

Elevating a mobile bartending brand through cohesive branding, digital presence, and lead generation

Services: Lead the Pack System — Branding | SEO | Google Ads | Organic Social

THE CHALLENGE

Top Shelf Bartenders, an event and mobile bartending service, had built their business primarily through word-of-mouth referrals.

As they prepared to grow, they wanted to:

Establish a cohesive, professional brand
Build a website that clearly communicated their services and value
Create a digital presence that could support consistent lead generation

The opportunity was to translate an already strong reputation into a polished, scalable online experience.

THE STRATEGY

Using our Lead the Pack System, we rebuilt brand and website, creating a foundation that positioned Top Shelf Bartenders as a premium, professional service.

From there, we implemented a multi-channel growth strategy:

Developed a clean, cohesive brand identity
Designed a conversion-focused website built for inquiries
Implemented SEO to capture local and event-based search intent
Launched Google Ads to drive high-intent leads
Supported social media with content that showcased personality, expertise, and real events

Every channel reinforced the same brand message and worked together to drive visibility and trust.

THE RESULTS

303% incrase in website traffic from Google Search
5x return on SEO + Ads
2.6x increase in revenue over 2 years
290% increase in website traffic from organic social media

“surpassed our expectations.”

Absolutely fantastic! The customer service, attention to detail, and knowledge base were superb and surpassed our expectations. [FlyDog] made the process super easy and stress-free, and left us with a sense of security that they knew exactly what they were doing. The team was extremely organized and could easily answer any of our questions in a timely manner. We truly felt like they captured EXACTLY what we didn't even know we wanted and helped create a webpage that feels like "us". Thank you SO much, you were phenomenal and we LOVE the work you did for us!

— Jalen Rose, Founder of The Top Shelf Bartenders

brand design

We redesigned Top Shelf Bartenders’ brand to feel more elevated and refined — without losing the personality that makes them memorable.

The refreshed identity strikes a balance between luxury and approachability, pairing a clean, modern aesthetic with subtle, playful details that reflect their cheeky tone. The result is a brand that feels at home at upscale weddings and private events in Phoenix, while still feeling welcoming, confident, and fun.