CASE STUDY: Integrative Medicine CLINIC

Repositioning a women’s health clinic to drive trust, clarity, and high-intent bookings.

Services: Lead the Pack System — SEO | Google Ads | Paid Social | Organic Social | Email Marketing

THE CHALLENGE

Despite a strong brand and in-clinic experience, EmpowerMed struggled to consistently attract new patients.

Marketing was spread across multiple vendors, resulting in:

A disconnected funnel
Inconsistent messaging
No clear insight into what was driving results

The issue wasn’t visibility; it was alignment.

THE STRATEGY

Using our Lead the Pack System, we rebuilt EmpowerMed’s marketing around a single, connected patient journey.

Repositioned messaging around symptom-based search intent
Rebuilt SEO and Google Ads to capture high-intent demand
Used paid + organic social to educate and build trust
Leveraged events and email to nurture interest into booked appointments

Every channel worked together, not in isolation.

THE RESULTS

40 average inquiry forms per month
+524% increase in overall website traffic
+178% increase in traffic from social media
+323% increase in organic keyword rankings on Google

EmpowerMed’s digital presence became a predictable, measurable growth engine.

“It really works.”

“I’ve owned and operated a medical practice for six years, and have worked with a number of different companies who claimed their services would “change everything“ with me.

Unfortunately, I had been let down more times than not, so I was skeptical about starting with yet another marketing company, but I was desperate for support. I began working with Flydog just doing SEO and Google ads, and for the first time saw a noticeable increase in my practice volume and lead quality. After doing this for about a year, we began to expand into email management, events, social ads and organic social media. Working with them has been a true pleasure, and has helped to decrease my stress levels immensely as I no longer feel like I’m have to “do it all”.

FlyDog is a team you can trust with true integrity and results. If you’re on the fence about working with them, don’t be. It’s worth the investment!”

— Dr. Carleigh GoLightly, EmpowerMed Founder and CEO