social media manager

  • Location: Must be local to Indianapolis, Indiana

  • Full-Time, W-2 Employee (MUST be authorized to work in the US). 

  • Working hours required between 10-4pm ET, Monday-Friday, with remaining hours flexible so long as meetings are attended and deadlines are met.

About FlyDog Digital

FlyDog Digital is a strategic marketing agency specializing in multi-location wellness and hospitality brands. We build full-funnel marketing programs — from branding and SEO to paid ads and social media — that drive measurable growth for founder-led companies.

We've been doing this for five years, and our clients stay with us because we produce results they can point to. Our team is small, senior, and deeply collaborative. Everyone owns their work, everyone contributes to strategy, and everyone is expected to bring their best thinking to the table.

We're not a place for people who want to be told what to do. We're a place for people who want to own something.

Why Work With Us?

  • You’ll be part of a thoughtful, high-performing crew that roots for each other’s success.

  • Your ideas won’t just be heard—they’ll be implemented.

  • Weekly team calls mix wins, check-ins, and reflections (yes, book club is mandatory and awesome).

  • We believe in boundaries, PTO, and people having full lives.

  • You’ll be given real ownership and real support—no babysitting, no silos, just shared accountability.

The Role

We're looking for an experienced Social Media Manager who can take a brand's strategy and translate it into content that actually works — not just content that looks good. This is a hands-on role. You'll concept, write, design, and edit content yourself across multiple client accounts, working closely with our Account Strategist and Ads Manager to ensure social is driving real business results.

The clients you'll work with are in wellness, hospitality, and construction. They're founder-led, growth-stage businesses that need social media to do more than build awareness — they need it to move people through a funnel and generate measurable ROI.

What You’ll Be Doing

Content Strategy & Execution

  • Translate quarterly campaign strategies into platform-specific content that supports awareness, consideration, and conversion

  • Develop original content concepts that reflect what makes each brand genuinely different — not just what's trending

  • Build and manage content calendars across multiple client accounts simultaneously

  • Create, schedule, and publish content across Instagram, Facebook, TikTok, and LinkedIn

Creative Development

  • Write captions and copy that are clear, compelling, and precisely on-brand for each client

  • Design graphics in Canva and edit short-form video in CapCut or natively in-app

  • Capture or direct photo and video content that feels native and platform-appropriate

  • Know when a trend is worth using, when to put a brand-specific spin on it, and when to ignore it entirely

Account Management & Engagement

  • Manage day-to-day activity across multiple accounts including community engagement, DMs, and comment responses

  • Maintain brand consistency across all platforms and touchpoints

  • Stay ahead of platform updates, algorithm shifts, and content trends

Performance & Optimization

  • Track and analyze performance metrics across accounts — not just vanity metrics, but the numbers that connect to client goals

  • Proactively identify what's working, what isn't, and bring a plan to address it before being asked

  • Collaborate with the Ads Manager on how organic content can support paid strategy

  • Present insights and recommendations clearly to the Account Strategist and clients

What You’ll Need

Required

  • 3–5 years of professional post-graduation experience managing social media accounts — agency experience strongly preferred

  • Demonstrated ability to connect social media content to business outcomes: lead generation, in-store traffic, website conversions, or sales

  • Strong copywriting skills with the ability to adapt voice and tone across multiple brands simultaneously

  • Hands-on proficiency with Canva, CapCut (or similar), and social scheduling/analytics platforms

  • Experience managing four or more client accounts simultaneously

  • Analytical mindset — you're comfortable in the data and you use it to make decisions

  • Based in Indiana with ability to travel to Indianapolis for occasional content shoots

Bonus Points

  • Experience capturing and editing short-form video content

  • Experience working with founder-led brands in wellness or hospitality

  • Comfort working in a fast-paced, collaborative agency environment

Compensation & Perks

  • Salary: $50,000–$65,000/year (depending on experience)

  • Benefits: Health, dental, and vision insurance.

  • Time Off: 2 weeks PTO, 10 holidays, 3 floating holidays, and your birthday off

  • Professional Development: A yearly professional development stipend

  • Remote Work: Flexible hours with results-first accountability

  • Culture: Transparent, collaborative, and growth-oriented

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